Otto & Friends is a full‑service public relations, digital marketing and branding agency.

We help you reach your clients and users wherever they are, using the tools you need to get there.

Otto & Friends is a full‑service public relations, digital marketing and branding agency.

We help you reach your clients and users wherever they are, using the tools you need to get there.

Communicating with your audience authentically and with the big picture in mind can transform the way they interact with your brand. And every interaction they have with you informs their opinion and behavior. Our expertise helps you shape and guide these interactions, whether they’re on social media, in the press or IRL.

We’re committed to achieving excellence, exemplifying authenticity, leading with integrity and transparency, and working collaboratively, respectfully and successfully.

Our Values
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When we work and live as our authentic selves, we uncover valuable perspectives and truths from our experiences and communities.

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True authenticity leads to transparency. We encourage our clients to be completely open with us. As your advocates and confidantes, we promise to do
the same.

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On a foundation of authenticity and trust, we work side-by-side with you, every step of the way, to help you achieve your goals.

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Work-life balance is embedded in our company culture. We come to the table energized, focused and ready to achieve your goals.

Charities We Support

Charities We Support

Entertainment Community Fund Animal Care Centers of NYC Catskill Center Destination Tomorrow: The LGBTQ Center of the Bronx The King Center National Urban League NYC Anti-Violence Project
What We Do Is What You Need
Click on your goals to see how our services can meet your needs.

A Website That Tells Your Story

A Website That Tells Your Story

Your own digital platforms are the first places many consumers will “meet” your brand. We’re here to help you make the right first impression with an active, dynamic and polished website. Using our expertise and technical capabilities in user experience design and search engine optimization, we design and build your website to perform in today’s communication landscape. When potential customers meet you here, your company should look, feel and act like an expert.

We also build and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase your site visitors, build brand awareness and visibility, and boost consumer education, online leads and sales.

A Clear Brand Perspective and the Tools to Put It Out There

A Clear Brand Perspective and the
Tools to Put It Out There

One outcome of launching or relaunching a website or campaign is finding that key internal stakeholders aren’t on the same page about what a brand’s perspective and voice really are. And sometimes, those perspectives and voices aren’t what your users and clients are taking away from your communications with them.

The imagery, language and tone you use to reach your users should be consistent no matter where they interact with your brand. We will clarify and solidify your brand’s priorities together, and we’ll give you the tools to communicate these through every aspect of your media relations, digital strategy and/or user-facing experiences.

A Stronger, Clearer Social Media Presence

Social media doesn’t exist in a vacuum. We tie your brand’s social strategy into your owned online and in-person spaces, which allows you to connect on a deeper level with your target audience, no matter where they find you.

One-on-one communication and engagement with potential and existing customers can set a company apart from their competitors. We’ll work together to develop the voice of your business and establish touch points throughout the customer journey that ensure your brand’s tone is consistent across all owned platforms. We’ll make sure that audience engagement and responses are timely and authentic, building trust in and loyalty to your brand.

From ideation to campaign development to community management, our team provides strategic thinking and execution that integrates your social media presence with your website and public relations efforts, amplifying your voice.

News that gets the word out

News that gets the word out

You have a story to tell, a product or service to offer, and an impression to make that is exclusively yours. We take the time to get to know you, understand your competitive landscape and evaluate the current industry conversation—then we work with you to develop a media relations plan with clear objectives and tactics to take the conversation to the next level through the channels that will reach your audience.

We can also amplify your brand story authentically through strategic influencer marketing to boost word-of-mouth outreach and partnerships or sponsorships to align you with the brands and organizations that can boost your signal. It can all be part of a 360-degree strategy to get the word out.

Speaking opps that position you to be the expert

Speaking opps that position you to be the expert

As a leader in your organization, you’re an expert in your field. We position your expertise as a platform for you, to share your knowledge across a variety of mediums from broadcast to print to social media, through op-eds, speaking opportunities and professional recognition. This work goes hand-in-hand with our media relations capabilities, getting you and your brand in the right place at the right time for the right audience.

Support for your small business

Support for your small business

At our core, we are a small business, so we know what it takes - and we know what you need - to be successful and sustainable. We are especially passionate about helping startups and nonprofits tell their stories and enhance how their consumers work, live and play, which is why we are committed to making ourselves accessible to small businesses.

Our team has worked with startups and major brands, both in-house and agency-side, to develop and implement strategies that elevate a company's overall goals. We are fully immersed in the ever-evolving worlds of public relations and digital marketing, and the ever-blurring lines between earned, paid, traditional and new media.

Throughout their evolutions, our team has been at the forefront of what’s new and what’s coming.

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We are proud to be an LGBTQ- and female-owned Tier 1 + Tier 2 Diversity Supplier.
Ad Council
American Theatre Wing
Autism Speaks
Broadway World
Buffalo Maritime Center
Four Freedoms Park
Goethe Institut New York
Guidance From Gratitude
Invisible North
Jason Mitchell Kahn & Co.
Little Dipper Farm
Lordstown Motors
Marriott International
Merchants Fleet
Open Squash
The PERT Consortium
Royal Caribbean
Straight Forward
True Colors United
Vanguard Theater Company
Video Out
Virgin Voyages

Our Clients

Past & Present

We pride ourselves on the diversity of our client roster.

The network that we’ve cultivated allows us to keep a pulse on ever-evolving conversations - earned, owned and digital - to strategically create a variety of potential avenues and angles to explore on an ongoing basis.

We believe that the audience for your story should not be limited to your primary industry. Our broad experience allows us to expand the network that we tap into regularly, no matter the discipline. The following pages include snapshots of the clients we’ve worked with on projects big and small, project-based and long-term.

Your Team

Ryan Hallett | Chief Executive Officer & Founder
Ryan Hallett | Chief Executive Officer & Founder

Ryan Hallett

Chief Executive Officer & Founder

Ryan has nearly two decades of communications and marketing experience, working with brands and organizations like National Park Foundation, Target, TED, Levi Strauss & Co., Canon, The Walt Disney Company and others from the consumer, nonprofit, entertainment, tech and travel industries. Throughout his career, he has played an integral role in some of his clients’ most celebrated work, including The Gun Shop for States United to Prevent Gun Violence, #TheUnknowns for Canon, Vets Fight Hate for Southern Poverty Law Center and #StopTheRobbery for UN Women.

Along the way, he’s picked up over three dozen Cannes Lions, Effie Awards, PRSA Big Apple Awards, Shorty Social Good Awards, She Runs It Awards and Tony Awards for himself and clients, and has placed executives on the Forbes 30 Under 30 and HSMAI Top 25 Extraordinary Minds lists.

He taught Angela Lansbury how to save a contact in her iPhone (she thanked him and called him “charming”), his drink of choice is a dirty martini with blue cheese-stuffed olives and he has been a devoted Swiftie since the beginning. He splits his time between Harlem and the Catskills with his husband, Mark, and their dog - Otto.

Whitney Creighton | Chief Strategy Officer & Founder
Whitney Creighton | Chief Strategy Officer & Founder

Whitney Creighton

Chief Strategy Officer & Founder

Whitney has spent nearly her entire career in live entertainment marketing, working on over 75 properties on and off-Broadway, across the country, and across the pond. She began her profession in broadcast communications working in radio and managing live concert events. In 2003, she entered the theatrical space and spent five years as Marketing Manager for Paper Mill Playhouse, the award-winning, non-profit regional theater in Millburn, NJ. In 2008, she made the jump to commercial theater overseeing the marketing efforts for several Broadway and touring productions.

As the Associate Director of Content & Community at Serino Coyne, she led the interactive department at Broadway’s largest advertising agency. Her team of content creators provided cross-platform social media strategy, community management, video production, and more, to deliver comprehensive digital marketing campaigns for live entertainment brands and award shows, including the Tonys and the Oliviers. She is a proud member of the team that won the 2016 Webby and People’s Voice Award for their digital strategy and execution surrounding the 69th Annual Tony Awards.

After spending 18+ years in NJ/NYC, she is now a resident of her hometown, Buffalo, NY. She proudly serves on the Board of Directors of the Buffalo Maritime Center and is an active member of the Amherst Central Alumni Foundation & the Class of 1995 (Go Tigers!).

Whitney has a passion for people, podcasts, Netflix comedy specials, all genres of music, and a great cup of tea. Her heroes: Howard & Beth Stern, Glennon Doyle & Abby Wambach, and her parents.

Mark Seeley | Chief Digital Officer
Mark Seeley | Chief Digital Officer

Mark Seeley

Chief Digital Officer

With over 15 years of experience in digital marketing, Mark has consistently delivered passion and dedication to a broad spectrum of national and regional client industries - including technology, travel, entertainment and culture. Leading teams in the development and execution of 360° digital campaigns, Mark elevated the way companies like Marriott International, General Electric, One World Observatory and The Broadway League planned and launched digital strategies. A few times, he was able to tap into his love of theater and oversee the marketing campaigns for Tony-winning productions in the four biggest categories – Best Musical, Best Play, Best Revival of a Musical, Best Revival of a Play.

Before officially joining the Otto & Friends team, Mark served as Part Team Lead at LG Electronics North America, where he managed the strategic development and execution of award-winning organic and paid campaigns across LG North America’s social channels - highlighting LG’s full suite of products including home electronics, home appliances and mobile. Under his leadership, the team transformed the brand's social voice and implemented creative brand guidelines to establish a consistent tone and look across paid and owned platforms.

When Mark is not enjoying the musical sounds of Ella Fitzgerald and Whitney Houston, on vinyl of course, he is planning the next family adventure with his husband, Ryan, and their dog - Otto.

Eric Tsuchiyama | Graphic Designer
Eric Tsuchiyama | Graphic Designer

Eric Tsuchiyama

Graphic Designer

Eric has worked extensively with the nation’s leading advertising agencies for live entertainment events. He has successfully launched and reinforced campaigns for 100+ productions, events, and properties including: Disney on Broadway (Lion King, Aladdin, Frozen); Lincoln Center Theater; Manhattan Theatre Club; Phantom of the Opera, and Wicked; as well as The Tony Awards, Obie Awards, and Olivier Awards.

Eric is inspired to work on projects that encourage creativity, foster community, and inspire a love for our planet; he does this through his work with small businesses, personal brands, and political campaigns. He is also the co-creator of Sockz Studio, an arts collaborative which uses found-objects and upcycled materials as the primary medium. His short film “Orbie” was featured in The New York Times’ “5 Things To Do This Weekend” in 2022. His adaptation “Little Speckled Frogs” (2021) was an official selection of Best of BAMkids Film Festival and Children’s Film Festival Seattle, where it was awarded Best Art Direction. He also received a 2021 Telly Award for his retelling of the classic, “Three Little Pigs.”

Eric finds himself at home in both New York City and Miami and is frequently found staring affectionately into nature.

New York | Catskills | Buffalo
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